Projects

Building Immersive Ads from 0 to 1 (Roblox)

https://www.youtube.com/watch?v=pyZbJyWlXOU

https://brands.roblox.com/solutions/advertising

https://create.roblox.com/docs/production/monetization/immersive-ads

https://devforum.roblox.com/t/immersive-ads-are-rolling-out/2253760

Launching Ads Manager (Roblox)

https://ads.roblox.com

https://devforum.roblox.com/t/sponsored-experiences-moving-to-ads-manager/2661756

Launching Engagement Based Payouts (Roblox)

https://create.roblox.com/docs/production/monetization/engagement-based-payouts

https://en.help.roblox.com/hc/en-us/articles/360039178532-Premium-Subscription-and-Engagement-Based-Payouts-FAQs

Building Wish's ProductBoost ads business from 0 to 1 (Wish)

https://merchant.wish.com/product-boost

https://merchantfaq.wish.com/hc/en-us/articles/360038512813-How-to-navigate-the-ProductBoost-Campaigns-dashboard

Launching Ads in News Feed and Mobile (Facebook)

https://mediaincanada.com/2015/07/08/facebook-changes-meaning-of-a-click/

Launching Conversion Tracking Pixel and Mobile SDK (Facebook 2015)

https://developers.facebook.com/ads/blog/post/v2/2015/10/14/announcing-facebook-pixel/

Merging Power Editor into Ads Manager (Facebook)

https://martech.org/facebook-changing-cpc-calculation-for-link-clicks-performance/

Launching Autobidding to View Views for Magnolia Pictures

https://www.searchenginewatch.com/2013/10/17/how-facebook-ads-help-deliver-big-roi-for-magnolia-pictures/

Building the Core Ad Quality Scoring Product from 0 to 1 (Anchor Intelligence- acquired by Comscore)

https://techcrunch.com/2009/10/08/the-evolution-of-click-fraud-massive-chinese-operation-dormring1-uncovered/

Launching Anchor Intelligence Click Fraud Detection

Rebuilding Hotmail from Scratch to compete with Gmail (Microsoft)

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